Lei Paralei

"Mother Lioness" Oana Ene called us for creating this brand because she wanted something different, for brave kids who want to evolve in a new afterschool. We started thinking about alpha kids, children that are raised with a leader mentality, trained to be the on the top of schools, not followers. We've created this name LEI PARALEI, a play on words which gave us a good inspiration for the logo and branding. It was very well received because children together with their parents adopted it quickly.