Sweet Hour

Brief / Create a catchy name and logo for a new donut brand—something memorable, melodic, friendly, and fun. The name should spark cravings and feel suitable for a variety of sweet products.

Challenge / Find a name that not only evokes taste and delight but is also visually adaptable, playful, and appealing to a broad audience. The concept needed to work across product types while maintaining a consistent and engaging brand identity.

Creative Solution / Sweet Hour – a name that feels inviting, rhythmic and playful. The logo is a round, hand-drawn donut with a cute, colorful bells on top, echoing a classic alarm clock. It’s fun, vibrant, and visually highlights the idea: “it’s time for something sweet!”